At the end of February, we said goodbye to 10 volunteers from Australia who came to Cambodia on the trip of a lifetime. If you missed our previous blog posts about their trip, start here to learn how they volunteered in schools, ate with the local community, and took in the best sightseeing Cambodia has to offer. The trip was made possible through a fundraising event with their employer, SHAPE.
This opportunity is available to other companies who wish to fundraise and send volunteers to see first-hand where their donation is going. In this Q&A, we’ll learn from Mary Tsobanopoulos how the SHAPE volunteers fundraised, and how other companies can follow suit.
Can you give us a brief overview of your fundraising event?
Each year, SHAPE has our Charity Golf Day, which is held at The Metropolitan Golf Club in Melbourne, Australia. SHAPE staff and sponsoring subcontractors gather for a fun-filled day of golf to fundraise for the charities we support.
How do you advertise to participants?
The participants are the subcontractors we work with everyday, so we raise awareness about the event through email, our websites, and word of mouth. We use a flyer that is easy to share and provides all the details
How long in advance do you start planning for an event like this?
The event is held in November and we usually start planning in March. We also send a Save The Date email to our past supporters at the start of the year, so that they aware the event is happening well in advance.
Tell us about the planning committee. How many people are there? What are their roles?
The organising committee usually consists of six members; however, this year we will be welcoming more. The additional members will be providing more ideas and support towards raising funds and will have the opportunity to travel to Cambodia to work directly with the schools and children for five days. Each role consists of negotiating sponsorship packages with each subcontractor. Others will put forward ideas on future fundraising events and workshops, etc., and a few of us run the administration and marketing/promotional side of the event.
What are the ways in which fundraising benefits the company?
Fundraising helps us by 1) Boosting our brand’s presence, 2) Contributing to our social responsibility program, and 3) Improving staff engagement and morale, which drives business performance.
What advice would you give other companies considering an event like this one?
Great pieces of advice include:
- Start planning early
- Ask for advice from others
- Communication is vital, including to internal and external parties
- Know your audience
Thank you, Mary, for telling us about your golf tournament! We are grateful for SHAPE’s continued partnership.
As a corporate partner, SHAPE provides its employees with a unique experience to give back. We are aways looking for more companies to partner with. Learn more here: http://bit.ly/2kObOak